Content Intelligence Platform | Hawkeye

Content Intelligence to

  • Find inspiration
  • Create better content
  • Understand key success factors
  • Identify any industry’s trending topics
  • Pinpoint content gaps

30%
of marketers only say they are effective with content marketing.

60%
of marketers fail to produce enough engaging content consistently.

Most marketers struggle creating the right content for the right audience.

Introducing Hawkeye.ai, the new content intelligence platform by Scoop.it

Identify trending topics that will resonate with your audience

Don’t create random content anymore. Hawkeye listens to millions of content sources, measures them and understands them for you. Learn which topics are relevant to your audience and drive the most engagement. Measure how competitive these topics are to identify opportunities and create content that really meets your audience’s needs.
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content intelligence platform
word count vs shares

Reverse-engineer top-performing content on any topic or website

Identify the top performing content for any topic, website or competitor. Analyze its attributes: format, length, readability level… Understand what it takes to succeed with your next content asset. Be inspired.
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Measure owned and earned content KPI’s against competition

Hawkeye combines listening and measurement to provide advanced competitive intelligence for web content. Analyze what competitors do across any topic, benchmark your content against theirs, measure share of voice as well as share of impact within influencers’ content, identify gaps in your content strategy and create better content where you most need it.
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content benchmark

Audit your content library

Get a clear picture of your existing content. Analyze the performance of each asset. Understand the topics you’ve covered and identify the ones lacking content. Drive your content strategy based on data – not guess work.
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Barry Feldman

“The content wars are raging. It’s thrilling to see Scoop.it invest resources into delivering powerful analytic tools to help marketers better understand the playing field, devise strategies to make more meaningful moves, and perpetually assess their progress.”
Barry Feldman – Founder, Feldman Creative
Andy Crestodina

“There is a gap in your content strategy. Your competitors are getting traction on a topic that you’ve ignored. But here’s the good news: Hawkeye will find your content gaps in minutes.”
Andy Crestodina – Co-founder, Orbit Media
Julia Mc Coy

“Hawkeye is an amazing new content intelligence tool. I love visual data, and Hawkeye is by one of the most visually-rich, accurate, and intelligent tools I’ve used. I log in and look for trends every other day now.”
Julia McCoy – Founder & CEO, Express Writers